the advantages and disadvantages of social networking

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Possible advantages:

• Facilitates open communication, leading to enhanced information discovery and delivery.
• Allows employees to discuss ideas, post news, ask questions and share links.
• Provides an opportunity to widen business contacts.
• Targets a wide audience, making it a useful and effective recruitment tool.
• Improves business reputation and client base with minimal use of advertising.
• Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.

Possible disadvantages:

• Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.
• Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.
• Potentially results in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.
• Potentially results in lost productivity, especially if employees are busy updating profiles, etc.
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